What best describes Alex's approach to improving sales at his company?

Alex's approach to improving sales is best described as assertiveness because this trait encompasses the ability to express ideas and needs confidently and directly. In a sales context, assertiveness can manifest in taking decisive actions to motivate the sales team, implement new strategies, or communicate effectively with clients and stakeholders. By being assertive, Alex likely communicates his vision and goals clearly, encourages his team to embrace challenges, and fosters a proactive environment focused on achieving sales targets.

In contrast, empathy focuses more on understanding and relating to the feelings and perspectives of others, which is important but may not directly drive performance improvements. Delegation emphasizes the distribution of responsibilities and tasks among team members, but it does not highlight the proactive and confident approach needed to drive sales. Creativity, while valuable in generating new ideas and strategies, does not inherently imply the assertive action necessary to implement those ideas effectively. Thus, assertiveness stands out as the most fitting description of Alex's sales improvement strategy.